Website Redesign and Consultation Services
Do you hesitate when people ask for your website's address? Do you visit other websites on the Internet and think to yourself, yikes, why doesn't my site look like this? Does your website no longer enjoy the traffic it once did or has it disappeared from search engines?
Try to think of your website like any other piece of technology you use or own... how often do you upgrade your mobile phone? How old is your television set or the computer you're using right now? If your website is older than these devices, your website needs a redesign and for the same reasons.
But don't panic! This time it won't take six months and ten grand to develop. More like six weeks and shouldn't cost more than a couple of thousand dollars (and that's for a high-end, relational database-driven, custom designed, integrated everything, top-of-the-line website).
Upgrading and redesigning your website will allow you to take advantage of new technologies, new social networking features, give your business a fresh look and a new start, better and more reliable coding, and new ways to interact with your visitors.
Understanding The Website Redesign Process and Cost:
Know What You Need And Understand What You're Getting:
The more you itemize and define, specifically, what you need for your new site, the faster, easier, and better the process will be in having it created. Likewise, make sure you understand what you're agreeing to and for what you're paying. Any website design company that is worth contracting with should be able to list for you the process by which your new site is created, their responsibilities and your responsibilities in developing/maintaining it, and a provide a reliable line of continued communication after the website is done once the check has cleared. As with any contractor, communication is the key to success. Not every website design company offers web hosting... not every web hosting company offers search engine marketing, not every search engine marketing company provides quality graphic design. Get a quote and do your research!
Redesign Your New Site For Your Customers, Not For Yourself:
Be willing to compromise on the look, feel, and layout of your new website. Your website design company is your friend and they should have years, if not decades-worth of experience in what works and what doesn't... rely upon their expertise. What you may like or prefer could annoy the cheese and biscuits out of your visitors. While you'll want your new website to be a unique and imaginative representation of your business, you'll also want to make sure it easy for to potential visitors to use and understand.
Understand Your Demographic and How They Use Technology:
The most important tool you can employ in creating a more successful website is knowing who will be using it and how. Your website should have a "stats" reporting program that breaks down hour-by-hour, user-by-user information on the who, what, when, where, and why of your website's pages. If you know, for example the types of browsers, operating systems, devices, and which pages of your site people visit the most (or least) on your site and where your referring traffic is coming from, it's going to serve you well to provide that information to your website developers before they start to work on your redesign.
Have A Budget, Spend Wisely, Confirm Results:
The biggest and most frequent mistake people make with their websites is not having a budget for either it's design or marketing. Tell your website redesign company how much you have to work with, and more importantly, how much you can spend marketing your website annually once it's completed. The most common myth out there for small business owners is that once the website is done and paid for, you can just sit back and watch the millions of dollars roll-in and never touch the website again. Nothing could be further from the truth. It takes time, money, patience, and some trial and error before you see any kind of results. Make sure your money is being spent wisely and not often and always be sure you follow-up and confirm results once the money has been spent.
If you'd like AASB Productions to handle your website redesign project, please call (910) 528-9646 or email us with your questions and we will advise you!