| You
probably use a specific web browser (Internet
Explorer, Netscape, Firefox, etc) to surf your
own website, but not everyone uses the same web
browser to view the content on your site. Some
don't even look at your site on a computer screen.
With the advent of alternate web technologies
(cell phones, PDAs, Web TV, etc.) you need to
make sure your website looks and functions the
way it's supposed to regardless of the device
used by the visitor. This can be accomplished
by compliant W3C code validation for every page
of your website. |
The
Title tag is one of the most powerful lines of
code on your page to help place you high in search
engines results page. It defines to a search engine
what that specific page is about and words to
look for on that specific page.
In addition, META tags are small snippets of invisible
HTML code that are placed near the each page of
your site that help search engines understand
what your web page is about. If you don't have
the correct Title and META's tags (or no Title
and META's at all) you are essentially slamming
the door on visiting search engines that find
your website.
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On
page optimization includes a number of factors
that will help you understand how to streamline
your website for maximum viewing, download, layout,
and keyword density.
This includes total download times for your web
page (how long your page takes to download for
a variety of dial-up and broadband speeds), keyword
density (how many times a word appears on a specific
page), broken links, misspelled words, and several
other factors that can affect search engine ranking
and web browser compatibilities.
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